Customer story

CompCity dropped a £2,000 a month server bill and cut admin by up to 90%

CompCity Giveaways is a tech-led UK competition site running daily draws and instant wins on gaming PCs, cash and gift cards, with low ticket caps and live, RNG-verified draws on stream. Owner Ray on what changed.

£2,000/mo

AWS server overhead WooCommerce needed at scale, now gone

~90%

Drop in backend admin time on some operational tasks

Sell-out

Non-instant-win competitions now regularly selling out, against ~50% on WordPress

The CompCity Giveaways team
The CompCity Giveaways team

Q1 · The migration moment

Why they switched

“Before comps.gg, we were running a heavily customised WooCommerce setup for tickets, prize management and ID verification. It worked, but it always felt like forcing a general ecommerce platform to do a job it wasn’t built for, and it certainly wasn’t ready for the DCMS code of conduct.”

“As we grew, so did the infrastructure. We ended up running a 12XL AWS server costing around £2,000 per month just to handle the overhead and bloat.”

“Since switching, everything feels far more streamlined and purpose-built for this industry. We spend far less time managing systems and far more time focusing on launches, marketing and our customers.”

Q2 · A number you couldn’t get before

What improved

“As a small team of two directors and two staff, operational efficiency has been one of the biggest improvements for us.”

“Before the move, directors spent countless hours managing plugins, updates, server resources and manual admin just to keep everything running smoothly. It felt like riding a push bike uphill every day.”

“Since moving to comps.gg, the backend workload has reduced massively, saving us dozens of hours per month operationally alone, with time spent on some tasks 90 to 100% down.”

“We’ve also seen standard non-instant-win competitions perform far better, regularly getting close to selling out, or selling out completely, whereas on WordPress they would struggle to hit 50% sold.”

Q3 · The feature that pays for itself

What changed the game

“For us, it’s three things: the instant win system, the prize management system, and the certified draw system with cryptographic proof for every auto and live draw.”

“We run around a 50/50 split between normal and instant win competitions, and the instant wins perform because of the flexibility around reveals, prize structures and overall presentation. As an admin, it’s so much easier to build these prize lists on the backend, and the built-in profit/loss calculations make our lives so much easier.”

“The prize management system has also been a game changer. Customers instantly know where they stand when they win, prize choices are immediate, and dispatch notes appear directly in their account section. It’s made handling and dispatching prizes dramatically easier for our team.”

“Then there’s the certified draw system. Previously, live draws ultimately relied on trust alone. Now every draw is backed by transparent cryptographic proof, which gives customers an extra level of confidence and transparency.”

“The increased trust around draws, improved customer experience and repeat purchases from satisfied customers have easily justified the move for us.”

“It felt like riding a push bike uphill in the wind and rain every day. Since moving to comps.gg, we’ve finally got the right tool for the job.”
Ray, Owner, CompCity Giveaways

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Dan, Essence Competitions